I went out today evening to buy some supplies and a fried chicken take-away .. To celebrate the successful completion of my third mid-semester tests .. So i'm looking at this pretty big billboard for Jockey .. There's a handsome model lying across on a bed in tidy-whities .. And then i think, who is this ad catering to?
When women browse through a lingerie catalog, we're looking at the undergarment advertised .. We keenly observe what sort of support it would provide .. Whether its available only in cotton or do they have a line in silk, lace, etc .. We look at the price; the higher it is, the happier we are .. But, of course if you're a not-rich college student and you're going through a La Perla catalog, the $350+ tags will bring ur moods down .. But still you wonder how wonderful La Perla must be (i do) ..
Now let's take men .. Only for about the past 2 decades, the metro-sexual attitude is beginning to get to men .. I'm not thrilled about it but its nice to date a man who takes just about more than 5 mins when he's getting ready for a date (Yes, ka .. you :P ) .. Real worry is when they join you for mani-pedis ..
Anyways, coming back to my chosen topic for today, I was genuinely puzzled how the ad was gonna make more men buy their underwear .. Given how majority of India's or at least, Tanjore's male demographic is straight, i really do not understand how the handsome model can do the job he is intended for .. When we women see a beautiful model wearing something, we almost always want it cos we somehow delude ourselves into believing that we too would look as pretty as the model if we bought n wore the dress .. But i'm pretty sure it doesn't work that way for men ..
So what i wanna know is if that billboard would make a man want to buy that underwear.